In Which Storytellers Conquer the Universe
The Election Day Giveaway was, I believe, the most popular giveaway I’ve ever done, with close to 600 entries across my various blogs. Congratulations to Kari, who was selected at random as the winner. You should have gotten an email asking how you’d like the book signed and where to send it. And thank you everyone who voted last week.
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Seanan McGuire is doing a giveaway of her new collection Velveteen vs. the Junior Super Patriots (which just happens to include an introduction by me).
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Thinking back to the election, to everything leading up to it and the aftermath from all sides, what struck me was the importance of story. Facts are nice and all, but what really mattered was the story you told. The story of your candidate. The story of your opponent.
I see two problems right off the bat.
- These stories involve what we in the business call “unreliable narrators.”[1. And that there was what we call an understatement.]
- It’s not just that the election is all about stories; it’s that they’re really bad stories.
I mean, come on. One of the basic lessons of writing is that your antagonist should be more than a cardboard caricature, a mustache-twirling villain who kicks homeless puppies for fun. Every villain is the hero of his/her own story, and I believe it’s important to understand the villain’s motivations, even if you don’t agree with them. It usually makes for a much better story. These campaigns need to go take Remedial Creative Writing at their local community college.
Think about how many candidates try to portray themselves as Washington outsiders. That’s storytelling! They want to be the orphaned hero: Luke Skywalker going up against the Empire! Frodo Baggins marching into Mordor!
And like any series, the storytellers have to keep raising the stakes to keep their audiences invested. “My opponent is a Death-Eater and a sparkling zombie werewolf who intends to enslave you all!”
Of course, the other part of storytelling is that your story is supposed to be believable. A member of the House Committee on Science proclaiming that woman have magic pregnancy-blocking vaginas to protect them in cases of rape? Oh, please. Suspension of disbelief is important, and you just catapulted me right out of the story with that one.
The silver lining to all of this is that it provides a lucrative opportunity for us writers. We’ve been so busy freaking out about the state of publishing that we’ve missed the obvious: We should be the ones pulling the strings of the elections, not those silly billionaires.
All those billions of dollars candidates spent campaigning? Send that money to those of us who know how to craft a decent story. We’ll spin you a tale of tragedy and triumph, with a likable hero, just the right amount of humor, a sympathetic backstory, and page-turning action that will actually make you want to care about politics.
You want people going to the polls? Look at how many people rushed out to buy the last Harry Potter novel, because they just had to know how the story would end.
Oh, yeah. That’s the power of story.
Candidates for 2016 can start sending their checks to my P.O. box.
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Sarah Wynde
November 15, 2012 @ 11:05 am
In my local state legislature race, the loser made the mistake of trying to turn a public school teacher/mom candidate into a Machiavellian witch. Based on the flyers in my mail, the ads, and signs, he had a lot more money to spend (plus, the likelier party affiliation; plus the incumbent advantage). But his story was so over-the-top. I got a phone call from the winner’s campaign and said, “yeah, I’m voting for your candidate because your opponent’s attack ads are both ugly and ridiculous.” Apparently lots of other people felt the same way, because she did indeed win and by an unassailable margin. In local races, stories matter a lot.
Daniel D. Webb
November 15, 2012 @ 11:52 am
Bravo! The use of story in marketing (which is what campaigning is) has long been a subject of interest to me. Though your tone was facetious here, the point is extremely valid. And also a little scary. Suppose the politicians actually take your advice and start using GOOD storytelling to sway people? I shudder.
Saruby
November 15, 2012 @ 12:40 pm
My hope, admittedly futile, is that candidates will focus more on giving me a reason to vote for them, rather than a reason to vote against the other guy. That said, “magical vaginas” would be a reason to vote against the idiot who said it, regardless of any other political “story”. Of course, in Michigan, I understand female lawmakers aren’t even allowed to mention the dirty word vagina. Oops! I just did it twice.
Sally
November 15, 2012 @ 4:17 pm
I thought it was magical uteri, but Jim’s point stands.
Jim C. Hines
November 15, 2012 @ 7:54 pm
Oh, I was definitely going for a humorous slant, but I think there’s a lot of truth here, too.
Jim C. Hines
November 15, 2012 @ 7:55 pm
I share that hope. Sadly, from what I can see, the mudslinging and attacking is the more effective, and therefore probably going to keep being the more common tactic.
DawnD
November 15, 2012 @ 9:22 pm
My favorite part of the whole saga was how little return the billionaires got for their investments. Admittedly there’s number-crunching to be done and I don’t know every name to be a-googling but early reports are showing 1-2% ROI. To me that’s reassuring.
liz
November 16, 2012 @ 1:11 am
There is a movie that somehow is aired only during election week called Wag the Dog. It is basically what you’re talking about here. But they way they do it is scary, like in conspiracy-theory-that-is-almost-believable kind of way. It seems to have flown under the radar which is strange because it is pretty clever and it boasts an all star cast.